Package for a kid Christmas auction
In December 2011, Allegro held its second Christmas auction for youngsters from children's homes, where the lack of family warmth is especially felt during this festive period.
Allegro employees decided to make the children smile by acting as Santa Claus and preparing dream-come-true gifts.
Children and teenagers from selected children’s homes were asked to write traditional letters to Santa and describe the gifts of their dreams (the homes were chosen from the locations of Allegro's platforms, Wrocław, Warsaw. In the past, as part of the auction, Toruń provided support for a children’s hospice in 2010 and an animal shelter in 2011).
These letters were distributed among Allegro employees in every region, and participation was eager. Individually or in groups, they shopped or hunted for the gifts described in their letters. A significant number used the Allegro.pl site to buy selected items.
Gifts were presented during ceremonial Christmas Eve events organised by each region. In
total, 420 people were involved in making gifts for 120 children and teenagers, almost half of the company's employees.
Continuing the support initiated in the prior year, Allegro staff also collected essential products as hampers for homes supported in 2010. Products were selected after feedback from each home.
Joy Special Educare Centre
During a recent art and furniture sale, R50 000 was raised by Media24 staff members to benefit the Joy Special Educare Centre in Tafelsig Mitchells Plain, Cape Town. The centre cares for 25 disabled children. Naspers donated artworks while Media24 donated furniture. Funds will be used to assist with running costs and Media24 will further assist the centre with a much-needed coat of paint for the interior.
The Mzansi Magic Market Day project is aimed at fostering an entrepreneurial spirit among youth ages 7-15. This initiative was established in 2002 as KTV Market Day, making it one of M-Net’s oldest and most successful CSI initiatives. It continues to evolve each year and currently extends to five provinces, with over 800 schools participating.